Art Direction / Design / Animation / Coding

Created a full digital campaign for the Under Armour Speedform Apollo Vent running shoe. This running shoe is extremely lightweight and is made of a highly breathable fabric to keep you cool and dry. To showcase this feature, we animated the shoe within a wind tunnel. The air goes both around and through the shoe, showcasing its breathability and aerodynamic shape. The campaign extended through digital via a number of media partners including Sports Illustrated. Created standard units, rich media units, mobile units, and custom skins.