UNDER ARMOUR - SPEEDFORM APOLLO
Art Direction / Design / Animation / Coding
Created a full digital campaign for the Under Armour Speedform Apollo running shoe. The campaign extended through digital via a number of media partners including NBA.com, NFL.com, YouTube. Created standard units, rich media units, mobile units, and custom skins. Worked directly with ESPN and the NFL to create custom rich media units that feature animation that would interact with each website’s respective UI. See below, on the ESPN.com takeover, the Speedform Apollo appears, transforms into a jet and "destroys" the site’s navigation.