Art Direction / Design / Animation / Coding

A co-branded effort with Dick's Sporting Goods, this campaign showcased the new Under Armour football gear for 2015. Created a full digital campaign for the Under Armour 2015 football campaign. The campaign features Patrick Peterson of the Arizona Cardinals and Eddie Lacy of the Green Bay Packers. The campaign extended through digital via a number of media partners including Sports Illustrated, NFL.com, and ESPN. Created standard units, rich media units, mobile units, and custom skins. The key art was animated to make the shoe transform from a robot to the actual football cleat.